JustKidding® was founded by two loving and caring parents who moved to Dubai 10 years ago. Annemarie and Ben the parents of Tijn & Famke thought the market lacked parenting expertize and decided to offer everything that new parents would need and desire in a vibrant, captivating and safe environment.

JustKidding® have sourced the world’s leading brands in the region from safe furniture, to smart and elegant travel gear, stylish yet organic clothing, joyful toys and super-practical and healthy baby care products. A unique and wide range of products including it’s own brand of practical daily requirements; JustEssentials.

JustKidding® aims to help new parents select what is best for their newborn, with expert advice from our team who knows it all. Like us on facebook and Instagram and become a fan!

JustKidding® Awards and nominations

In September 2016 JustKidding® was nominated for ‘Best Online Kids Store Of Year‘ by a jury of industry professionals during the annual award-ceremony hosted by MBC for the Mother baby Childs gala awards. JustKidding® was awarded with third place for ‘Best Family Online Portal‘.

In November 2015 JustKidding® was nominated for ‘Best Online Kids Store Of Year‘ and ‘Best Baby Brands‘ by a jury of industry professionals during the annual award-ceremony hosted by MBC for the Mother baby Childs gala awards. JustKidding® was awarded with third place for ‘Best Family Online Portal‘.

In September 2015 JustKidding® was nominated for ‘Best Online Kids Store Of Year‘ and ‘Pre & Post Natal Care‘ by a jury of industry professionals during the annual award-ceremony hosted by TimeOut Kids. JustKidding® was awarded with special commendation for ‘Best Online Kids Store Of Year‘.

In September 2014 JustKidding® received the award for ‘Best Online Kids Store Of Year‘ by a jury of industry professionals during the annual award-ceremony hosted by TimeOut Kids.

In October 2011 JustKidding® received the award for ‘Online Retailer of the Year‘ by a jury of industry professionals during the annual award-ceremony hosted by leading magazine RetailME.

In April 2009 JustKidding® was awarded ‘Best New Retail Brand of Year‘ as well as ‘Rising Star of the Year‘ by the RetailME Awards. This great achievement will only inspire us more to open a JustKidding® store close to you soon!

At JustKidding® we consider our customers needs and thrive for providing the best customer service. Based on customers request, the expert parents plan on opening stores all around the region, currently we have stores in Dubai, Saudi Arabia, Qatar and soon Abu Dhabi. We believe in providing our customers with the best shopping experience both online and offline.